Graphic Design

Clinton Township Organic Community Garden

Spring 2024 freelance contract

              


The OCG

The Clinton Township Organic Community Garden and I collaborated to create their branding guidelines and refresh the face elements of their group. Our primary goals included establishing a friendly presence in the community, and shortening the lengthy name of their group for conversational sake.


The Toshiko Takaezu Studio: Social Media

Winter 2022-Present freelance contract: Toshiko Takaezu was an American ceramist and painter who passed away in 2011.  Today her legacy lives on in her apprentices who run the studio and keep the kiln rooms she built alive. I was hired to design content and keep an active social media presence year round for both 2023 & 2024 on Instagram and Facebook for the studio's accounts. The studio can be visited by appointment only, and the pages are meant to educate viewers on Toshiko's life and legacy, and advertise the biannual ceramics open house hosted at the studio each Summer & Winter.



Screenshot of Instagram Feed

Each of these posts designed and curated by myself, with content sourced through the Smithsonian archives of Toshiko's life, and current owner of her collection Donald Fletcher.


VitaYum!

Mock-up identity for a child-focused juice brand marketing to young parents.

Example advertisements that would be communicated on a company Instagram page.

The full layout of VitaYum! berry blast flavored juice

Physical Mock-Up juice box

Invasive Species Capstone

In Fall 2022, I created a brand campaign designed to educate and initiate conversation about the damage invasive species are causing in farms across America.


Block Set

These interactive toy blocks allows for children (and adults!) of all ages to create six different bugs by solving each puzzle. Educational play is a great way to involve children without active teacher to child interaction time.

This might be present at a county fair information table, or used in a classroom setting. 


Tote Bags/ Pencil Case

These screen printed tote bags are designed to accompany the other elements of the campaign, and act as a traveling conversational piece about the invasive species plaguing U.S. agriculture today.

Series of Invasive Pests Posters

A series of seven posters was designed to educate viewers on the invasive species, where they are located, what crop they target, how to protect against it, and where to find more information.


Internship with State Theatre of New Jersey

In the Summer of 2021, I interned for the State Theatre of New Jersey in their Graphic Design department for 11 weeks. My roles and responsibilities included designing web graphics for the STNJ website, Facebook, Instagram, and Twitter, as well as designing promotional advertisements like posters, flyers, and email banners. 

ABOVE: Examples of Instagram feed posts, all created in Adobe Illustrator and additionally formatted to Facebook and Twitter dimensions

LEFT TO RIGHT: Two examples of Instagram feed posts, one example of Instagram post integrating client's design elements (Pat Metheny) and STNJ's brand standards, one example of Spotify Playlist cover image for STNJ's Spotify account


TCNJ Magazine/ Office of Communications, Marketing, & Brand Management

From August 2021 to August 2022, I worked with the TCNJ Office of Communications, Marketing, & Brand Management as a student designer. Many of my tasks included creating logo suites for departments at TCNJ, or designing logos for particular events like alumni or homecoming weekend, but  occasionally I had the chance to assist our photographers with shoot for the TCNJ Magazine.


Spread for the Fall 2021 Issue

Vertical Advertisement Banner for Alumni Weekend

I created the alumni weekend logo and ad for our client, which in turn was used on all Alumni Weekend marketing materials, as well as the t-shirts for the event.